Ostgotaporten.com

In an age when people will go the distance to save a couple cents per-gallon on gas, there is a booming new industry of energy drinks that sells for twenty times more than Coca-Cola – the energy shot.

More and more people are turning away from $3 coffee, in favor of $3 2-oz shots of energy liquid – and most of them taste horrible.

The energy shot market is expected to double this year, to $700 million in sales – and it’s dominated by Living Essentials’ ‘5 Hour Energy,’ as they were the first on the market.

Other companies have sprung up, in an attempt to capture some of this new energy drink market – similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.

During a time where Americans will drive the extra mile if it means they’ll spend less on gas, there’s a flourishing new type of energy drink that costs 20 times as much per ounce as Coca Cola – the energy shot.

A growing number of Americans are turning their backs to $3 cups of coffee, and picking up $3 2 ounce shots of solid caffeine – and most of them taste repulsive.

The market for energy shots is expected to increase by 100% this year, to 700 million in sales – and Living Essentials will likely be responsible for over 80% of those sales, as they created the original product – ‘5 Hour Energy.’

Several companies are already following in 5 Hour’s footsteps – energy shots such as 6 Hour Power, Fuel 7 Hour, and 8 Hour Energy are all attempting to tap into this new industry.

The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. While the others merely contain caffeine, it includes Acai, Gogi, and Tahitian Noni – three popular berries known for their dietary and energizing properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.

In addition to its improved ingredients, The 8 Hour shot has zero carbs or calories, and it tastes good!

“I’ve seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they’ll go for 8 Hour Energy. It’s just a better quality product,” says Darin Steen, one of the top ranked health and fitness instructors in the world.

In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Other test-groups were given free samples of the Mr Energy 8 Hour Energy shot, and returned with rave reviews.

“Wow… after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn’t have managed to do either,” said Troy Smith – a Finance major.

“8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It’s like time in a bottle,” said Stephanie Wilcox – a grad student at the Dentistry school.

Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the creator of 8 Hour Energy, believes their superior product needs only word-of-mouth to prevail. “The ingredients speak for themselves,” says CEO of Bhelliom Enterprises, Casey McCarthy.